Tom Uglys Bridge

Like the thread that weaves through a fishing rod's guides, connecting its weights, lures and hooks… an invisible line connects all those who visit Tom Uglys.

Around and under Tom Ugly's Bridge in Sylvania, is a thriving community of small businesses, locals and visiting fisherpeople collectively drawn in by an inextricable force to the water by a shared pursuit of leisure, restoration and belonging. Here, families, friends and individuals of diverse backgrounds converge in quiet appreciation for the natural landscape and the everyday stories that unfold along its banks.

Inspired by the site’s vibrant and enduring piscatorial culture, the visual language of the wayfinding system foregrounds and celebrates such living heritage across every touchpoint. Anchored in such a “fishing” aesthetic, the intervention and brand system incorporates the forms of fishing weights and hooks, connected by a single, continuous line that runs through the entire system, offering intuitive navigation for audiences.